----------AMFI-GRADUAION>2019



---------(year:4-semester:8)
---------Amsterdam Fashion Institute (AMFI) graduation.
---------about project:

FUNDAMENTAL:
- PROCESS OF THINKING,STATEMENT
QUESTIONING:
- MEANING OF CLOTHING, FUTURE VISION
CONCEPT OF ‘ANTITHETICAL FASHION’ *:
- QUINTESSENTIALLY ABOUT UNDERSTANDING THE NEED FOR CHANGE
- SPIRITUAL CONCERNS AND IDEALS THAT ARE ANTITHETICAL TO THE MATERIALISM EMBRACED BY MODERN SOCIETY
- CLOTHING REDEFINE ITSELF AS A FORM OF REFLECTION AND RESISTANCE
- ANTITHETICAL IS TO WHAT FASHION SHOULD BE ABOUT: INDIVIDUALITY, FREEDOM, SELF-EXPRESSION
ANTITHETICAL-FASHION PURPOSE/ OUTCOME:
- COLLECTION THAT ARE MEANINGFUL, SUSTAINABLE AND RELEVANT
- CIRCULAIR APPROAC H: REDESIGN, RETHINK, RECYCLE AND UPCYCLE
- AWARENESS TOWARDS OUR PLANET’S FUTURE
STATEMENT:
- WE CANNOT CHANGE BEHAVIOR WITHOUT FIRST CHANGING VALUES AND PERCEPTION
- BY DOING AS SIMPLE AS REUSING OUR CLOTHES, WE ARE AVOIDING THE USE OF RAW MATERIALS, THE DESTRUCTION OF ECOSYSTEMS, REDUCING ENERGY CONSUMPTION AND WASTE
- STOP CONSUMING AND START THINKING



Important part of the project is singular approach: as a statement- whole project executed by single person in period of 4 mounths.  Concept, planning, design, collection execution, visuals, photography, photo edit, video edit, etc. compleated by Juris Efneris.


--------FASHION-FILM---TRAILER
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--------FASHION-FILM
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--------OUTCOME
--------*Runway images by: RvHfoto and  Team Peter Stigter












Mark